Essentials of Lentils
poster and postcard series for a non-profit restaurant
Lentil as Anything is a not-for-profit restaurant run by volunteers. Most people first get to know their “pay as you feel” pricing concept, but there is a lot more. With a “welcoming for everybody” policy and a community space available for workshops and events, its community role has become more and more important. Since the year 2000 Lentils spread national wide and with its 4 restaurants more than 1500 meals are provided daily.
When I started volunteering, I had the insight that most of the guests are not aware of the variety of possibilities at Lentils. That’s why I initiated the Essentials of Lentils Project. The goals were to promote volunteers as “heros”, educate people about the diverse philosophy of Lentils and encourage them to join the community. The photo shooting took place in the community space and all models are actually part of the community life.
The results will be printed as posters and postcards and will be distributed around Sydney and Melbourne. Together with a social media campaign at the same time, the idea is to raise peoples attention and awareness. Currently the series are hanging in Newtown/Sydney and Thornbury/Melbourne.
It’s a project with and for the community and I’m pleased with receiving so much support throughout the project. The series is timeless and could be used anywhere in the future.
The project in numbers:
7 days of photo shooting, 53 models, 20+ vegetable or meal models, 1300+ photos taken by main camera, 600+ behind the scenes photos from others, countless hours of post production, duration from the first idea to the 16 final posters: less than 2 month
concept, art direction, photography and graphic design
Jan H. Störkel
Lentil as Anything
Ana Reinero, Matt, Giorgia, Martin, Jan H. Störkel and others